What would we want from marketing in a society that is regenerative, conservative, and sustainable?
Sustainability is a focus for the Macromarketing Society here
The concept of development needs to be rethought
I've published reviews in several journals, including the Journal of Macromarketing, Social Business, and the Journal of Marketing
the sustainable society will be the context for marketing in the future - there a a few blogs on the future of marketing, some more radical in their thinking than others
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