Marketing in a sustainable society

What would we want from marketing in a society that is regenerative, conservative, and sustainable?

Sustainability is a focus for the Macromarketing Society here

The concept of development needs to be rethought

I've published reviews in several journals, including the Journal of Macromarketing, Social Business, and the Journal of Marketing

the sustainable society will be the context for marketing in the future - there a a few blogs on the future of marketing, some more radical in their thinking than others

The Waikato Management School (WMS)

 

I am a proud member of The Waikato Management School

Find the WMS here

My personal pages are here including a listing of my research publications, expertise, editorial service, and teaching commitments

 

My cited research publications

I have a Google Scholar User Profile "Richard J Varey" here

This lists my publications and identifies and provides Iinks to other publications that cite my work

Professor Richard J Varey

 

Dr Richard Varey is Professor of Marketing. His scholarly project is focused on "marketing in and for sustainable prosperous society". He is a specialist in inquiring on marketing as the interface of people, society and business, the future of marketing, human interaction in commercial situations, and systems of managed communication. He is Associate Editor (Asia-Pacific) for the Journal of Customer Behaviour, Co-Editor (Pacific Rim) for the Journal of Business-to-Business Marketing, and a member of the editorial boards of Social Business, Marketing Theory, the European Journal of Marketing, the Journal of Communication Management, the Journal of Marketing Communications, the Australasian Marketing Journal, the Corporate Reputation Review, the Journal of Management Development, the Journal of Business Ethics (sustainability panel), and the Atlantic Journal of Communication (formerly the New Jersey Journal of Communication). He is Book Reviews Editor for Prism: The Online Public Relations Journal, Book Reviews Editor for Social Business, and an ad hoc reviewer for the Journal of Marketing and the Journal of Public Policy & Marketing. He is often invited as a guest reviewer for a wide range of management journals, conferences, and publishers. Richard was formerly Editor of the Australasian Marketing Journal, and former Editor of the International Journal of Applied Marketing.


 

Great recorded music experience

See my other blog "Music Experience" to see what I do when I'm not supposed to be doing my scholarship

It's about quality of life experience