The planet Earth doesn't need saving by humans - it can and will continue without us
We need to save ourselves from our own stupidity - wisdom for well-being
Enough is enough - not too little, not too much
Sunday, September 23, 2012
Posted with Blogsy
Friday, September 21, 2012
Marketing: phenomenon and concept
Thinking about Pragmatism and Dewey's sense that theory-practice is a false dichotomy
From Wikipedia:
From Wikipedia:
“Primacy of practice:
Pragmatism is based on the premise that the human capability to theorize is necessary for intelligent practice. Theory and practice are not separate spheres; rather, theories and distinctions are tools or maps for finding our way in the world. As John Dewey put it, there is no question of theory versus practice but rather of intelligent practice versus uninformed practice.”
This helps us to understand what scholars - researchers - "reflective practitioners" - are supposed to be doing.
Thursday, September 13, 2012
Wednesday, September 12, 2012
Cigarette packaging debate - a brand IP smokescreen
The BAT argument here in New Zealand is that government should not impose plain packaging on cigarettes as this is unfair to BAT as the brand owner. BAT executives may want the debate to be on IP rights, but the societal issue is actually about business morality.
From the Agree-Disagree website:
"Intellectual property is one of the most valuable assets of any business. Our brands are our intellectual property, which we have created and in which we have invested. Plain packaging would deprive us of the right to use our brands".
Of course, this avoids/denies the fundamental immorality of the product. The minority of BAT people should find a right way to conduct business, with a product that creates value for all people, communities, and society. Cigarettes impose an unacceptable cost on customers and society. Putting it bluntly, society doesn't need businesses like this. The argument over IP is irrelevant. Cigarette production and sales result in net negative value, and the cost for unfortunate addicts is ultimate and final. Whilst shareholders make money, and employees to a lesser extent, there is far more economic, social, and societal harm resulting from this business - worldwide.
I hope to see this product outlawed in the foreseeable future. Then the intelligence and hard work of the people employed can be turned to something useful.
Can there be many such negative brands? (weapons, drugs, slavery in the same category)?
So, protection of a legitimate brand or protection of the right to take from public resources for private profit?
From the Agree-Disagree website:
"Intellectual property is one of the most valuable assets of any business. Our brands are our intellectual property, which we have created and in which we have invested. Plain packaging would deprive us of the right to use our brands".
Of course, this avoids/denies the fundamental immorality of the product. The minority of BAT people should find a right way to conduct business, with a product that creates value for all people, communities, and society. Cigarettes impose an unacceptable cost on customers and society. Putting it bluntly, society doesn't need businesses like this. The argument over IP is irrelevant. Cigarette production and sales result in net negative value, and the cost for unfortunate addicts is ultimate and final. Whilst shareholders make money, and employees to a lesser extent, there is far more economic, social, and societal harm resulting from this business - worldwide.
I hope to see this product outlawed in the foreseeable future. Then the intelligence and hard work of the people employed can be turned to something useful.
Can there be many such negative brands? (weapons, drugs, slavery in the same category)?
So, protection of a legitimate brand or protection of the right to take from public resources for private profit?
Tuesday, September 11, 2012
Research accolades
My co-authored article (with Professor Jim Barker and Linda MacDonald) entitled "Science and Technology Development and the Depoliticization of the Public Space: The Case of Socially and Culturally Sustainable Biotechnology in New Zealand" published in Sustainability Accounting, Management and Policy Journal has been chosen as a Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2012.
My 2010 article entitled "Marketing Means and Ends for a Sustainable Society" published in the Journal of Macromarketing had more cites in 2011 (among the JCR group of journals) than any other article published in JMK in 2009 and 2010.
My "Marketing as an Interaction System" is currently the 3rd most cited article published in the Australasian Marketing Journal since 2007.
My 2010 article entitled "Marketing Means and Ends for a Sustainable Society" published in the Journal of Macromarketing had more cites in 2011 (among the JCR group of journals) than any other article published in JMK in 2009 and 2010.
My "Marketing as an Interaction System" is currently the 3rd most cited article published in the Australasian Marketing Journal since 2007.
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