A redefinition of wealth from emphasising possessive material accumulation, which can only be an end to something else, to a state of contentment and fulfillment - a good life - which requires equality, justice, subsistence, and community, gives Marketing a very different agenda that doesn't assume competitive growth and plunder is right.
The UN has conferenced on happiness - isn't that what we all think we are entitled to, but always find it somewhat elusive, especially when working longer hours doing things we don't believe in in order to compete with others for things that ultimately don't make us happier? Affluence is a blessing - let's not break it by greed-fueled striving for ever more.
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