Monday, July 16, 2012

The future of marketing in New Zealand

Kath Dewar on green marketing and green consumption

http://www.stoppress.co.nz/blog/2012/07/writing-wall-green-advocating-88-percent

Values-based shopping, sustainable products ... The times they are a changin (as Bob would have said)

When will our teaching of marketing principles and practices catch up with what the majority of buyers now want?

This is not only a business opportunity to sell things people really want - it is also manifestation of a transition to a sustainable society

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