Corporate founders and executives have values beyond the market and some are willing to take a political or moral stand on social issues, even if it seems to cause a backlash against their business
Some firms go further and found their business explicitly in pursuit of a higher purpose - to address social problems such as poverty, inequality, Ill-health, crime, illiteracy, human rights, pollution, resource waste, etc.
There are the "firms of endearment" that create huge positive wealth for all involved.
Who are the kiwi FoEs?
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